6 Holiday Shopping Scams to Watch Out For
The holiday season is here, bringing the excitement of discovering amazing deals during Black Friday and Cyber Monday. But while you’re hunting for...
Have you ever mentioned a product or service near your phone and then suddenly seen ads for it on your social media feed? If you have, you’re not alone, your phone may indeed be listening. But that’s just the beginning. Phones and apps track more than just conversations; they ping your location, monitor browsing activity, and more.
Fortunately, you have options to protect your privacy. In this article, we’ll explain why phone tracking is risky, reveal the top six ways your phone tracks you, and share steps to stop it.
Your data is valuable to marketers who use it to serve hyper-targeted ads based on your location and interests. This digital “stalking” is legal as long as there’s an option to opt in or out. However, advertisers aren’t the only ones interested in your data, cybercriminals are, too.
Here are the reasons why letting your phone track you is not advisable:
If your phone’s tracking data falls into the wrong hands, hackers can use it to gather personal details that enable identity theft, financial fraud, or unauthorized access to sensitive accounts. The fallout from these breaches can cause significant financial and emotional harm.
Phone tracking allows third parties, apps, and websites to monitor your location, habits, and behaviors. This ongoing surveillance is a significant privacy invasion that leaves users vulnerable to targeted advertising, data harvesting, and even malicious tracking for harmful purposes.
When your phone shares real-time location data, it exposes you to physical security threats. Stalkers or criminals can use this information to track your whereabouts, compromising your safety. By publicizing your movements, you also risk allowing bad actors to predict your routines and target you when you’re most vulnerable.
Your phone’s GPS and location services can track your real-time whereabouts, logging data about where you go and how long you stay. This “Frequent Locations” feature can help with directions but also reveals patterns that compromise privacy.
How to Turn It Off:
Your phone frequently scans for Wi-Fi and Bluetooth connections, which third parties can use to track your location based on connected networks and devices.
How to Turn It Off:
Platforms like Facebook, Instagram, and Google track your interactions, searches, and location to create detailed profiles. This data fuels ads and content recommendations that often feel intrusive.
How to Turn It Off:
Many apps request access to contacts, photos, microphone, and camera, enabling them to track your activity even when not in use. Regularly reviewing these permissions helps maintain privacy.
How to Turn It Off:
Web browsers and apps monitor your search history and the sites you visit, using this data to build profiles and target ads. Your behavior patterns may even be sold to third parties.
How to Turn It Off:
Your phone assigns you an advertising ID that lets companies track your behavior across apps and websites, building profiles based on your interests.
How to Turn It Off:
By tweaking these settings, you can reduce the personal information your phone tracks, giving you more control over your privacy.
For business owners, personal privacy is just as critical as protecting company data. Tracking methods that monitor your every move could also expose your business to threats. Hackers, cybercriminals, and even competitors may exploit these vulnerabilities to gather information about your operations, client interactions, and sensitive communications.
Taking steps to limit your phone’s tracking helps secure your business from potential data breaches, identity theft, and targeted cyber-attacks. In today’s world, cybersecurity is no longer just a technical concern, it’s a strategic one. Being proactive about privacy is the first step to staying ahead of potential threats.
Teknologize is a SOC 2 Accredited, Professional Technology Services company with clients throughout the Pacific Northwest. We have offices located in:
Tri-Cities, Washington 509.396.6640
Yakima, Washington 509.396.6640
Bend, Oregon 541.848.6072
Seattle, Washington 206.743.0981
Questions about your IT or Cybersecurity? Give us a call today!
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